Social Media & Video Content Management

After the pandemic caused a rough launch in 2020, DEI startup Inheritance Project dedicated 2021 to increasing marketing operations. As their Digital Marketing Manager, I rejuvenated their content strategy and headed their Instagram, Facebook, and LinkedIn accounts.

Along with creating an "About Us" video for their landing page, I captured, organized, and edited all video assets. We collaborated on social posts, and I developed graphic design and copy for ads, posts, and stories. Several of my posts reached 400%+ average engagement, and we saw 300+ followers in half a year. Our strategy correlated with our highest revenue ever in Q4 2021 and Q1 2022, as well as repeatedly expressed client enthusiasm.