Near the end of summer 2021, WellBeing Brewing hired the Fenomenal agency to run their Instagram and Facebook accounts externally. As their Social Media Manger, I organized digital assets in Later and Airtable, drafted graphics and copy, initiated Reels content, and assisted in conceptualization.

 

During a major sales campaign, my posts and Reels work contributed to a 500+ follower increase, pushing Wellbeing over the 15K mark. In addition to creating top posts featuring UGC and WellBeing's founder, several of my posts earned 4-5 times the average reach and engagement. On two occasions, they sold out inventory in a day.