In Quarter 4 of 2021, after launching SuperFrau!'s massive packing redesign and rebrand for their upcycled whey drinks, the Fenomenal agency took over their Instagram and Tiktok. Alongside curating assets, I had the special opportunity as a Content Specialist to manage influencers and spearhead the CPG company's Reels and TikTok strategy.

 

I managed 50+ nano- and micro-influencers, sent remote creators creative guidelines through email and DMs, and met  and filmed NYC-based creators. By strategizing a combo of authentic, review-focused content alongside trending sounds, the Reels and TikToks kicked off SuperFrau!'s video content with over 25K impressions.