Common Rent has an incredibly bold mission—to become the first digital application system for affordable. Their targeting is equally as challenging—property owners and managers, people looking for metrics, and renters.

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To secure $100K in funds for a national launch that will have a seismic impact on the housing industry, I focused my efforts on building Common Rent's brand strategy from scratch. I defined their identity, clarified practical and emotional benefits, and revamped their visual brand, uniting my skills in graphic design, copywriting, presentation design, and analytical research.